L.A.M.N.K » Traffic http://www.lamnk.com/blog Free your mind ... and your ass will follow Thu, 26 Aug 2010 12:52:58 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 7 things to remember when optimize your ads http://www.lamnk.com/blog/traffic/ad-optimizing/ http://www.lamnk.com/blog/traffic/ad-optimizing/#comments Fri, 11 May 2007 09:27:32 +0000 Lamnk http://lamnk.com/blog/2007/05/11/ad-optimizing/
  • Always blend ads with content: the colors of the background, the URL, the text must be the same as your site’s.
  • Put the things you want clicked most towards the top and left.
  • The first link in a series gets clicked most.
  • Certain color combinations draw in the eye.
  • Standard banner sizes in standard banner positions will get ignored, so be more creative in ads positioning.
  • A frustrating or confusing navigation or layout leads to the “back” button. Even worse: “Close the window”. And immediately.
  • “Professional” looking sites with nice graphics are trusted more. Here is where the affiliate links come in to play.

    • Update: if your site is content-based, then you should pay attention to your typography, too. According to this article: the more similar between the type of your site and Adsense type, the higher the CTR.

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