- Always blend ads with content: the colors of the background, the URL, the text must be the same as your site’s.
- Put the things you want clicked most towards the top and left.
- The first link in a series gets clicked most.
- Certain color combinations draw in the eye.
- Standard banner sizes in standard banner positions will get ignored, so be more creative in ads positioning.
- A frustrating or confusing navigation or layout leads to the “back” button. Even worse: “Close the window”. And immediately.
- “Professional” looking sites with nice graphics are trusted more. Here is where the affiliate links come in to play.
Update: if your site is content-based, then you should pay attention to your typography, too. According to this article: the more similar between the type of your site and Adsense type, the higher the CTR.
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