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7 things to remember when optimize your ads

 
  1. Always blend ads with content: the colors of the background, the URL, the text must be the same as your site’s.
  2. Put the things you want clicked most towards the top and left.
  3. The first link in a series gets clicked most.
  4. Certain color combinations draw in the eye.
  5. Standard banner sizes in standard banner positions will get ignored, so be more creative in ads positioning.
  6. A frustrating or confusing navigation or layout leads to the “back” button. Even worse: “Close the window”. And immediately.
  7. “Professional” looking sites with nice graphics are trusted more. Here is where the affiliate links come in to play.

Update: if your site is content-based, then you should pay attention to your typography, too. According to this article: the more similar between the type of your site and Adsense type, the higher the CTR.

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